Texas A&M University-Commerce has been an acknowledged leader in Visual Communication for over four decades. Numerous national and international awards attest to the reputation and creativity of our students and faculty alike. For many years VisCom students have distinguished themselves in the New York-based One Show, CMYK Magazine, the American Advertising Federation (Addy) Awards, and the Adobe Achievement Awards.

Students pursuing the BFA in Visual Communication complete their University Studies and art foundation courses on the main campus in Commerce. Advanced classes in art direction, communication design, and new media are taken at the Universities Center at Dallas (UCD) in downtown Dallas, a location that facilitates the entry of Vis Com students into the professional arena.

BFA VisCom Success

With a faculty-student ratio of 14-1, the Visual Communication curriculum fosters a close and productive student-teacher relationship. Active professionals recruited from the advertising industry often teach advanced courses, bringing real-world knowledge and experiences into the classroom. In this way, students are exposed to the creative processes and business practices of large agencies, animation and post op houses, as well as small and large design studios. VisCom graduates are thus prepared and informed to make sound career decisions about the professional path best suited to their individual needs.

Students choose from five emphases in the BFA in Visual Communication: art direction, communication design communications, and new media. All share a common core of art foundations and visual communication courses. After completing the foundation courses, usually by the end of the sophomore year, entry into advanced courses is by portfolio review. The requirements of the review are specified in the following link: VisCom Blog


In addition to the portfolio required to enter their advanced courses, all Visual Communication students will be assessed regularly by the faculty in order to proceed in their concentration. A basic assessment will be administered after the third year and a concentration assessment will be conducted after the fourth year. Students who do not demonstrate sufficient progress will be required to correct deficiencies before continuing their course work. Faculty members will advise students of the most expedient way to correct these deficiencies, which may include the repetition of certain courses in order to strengthen specific skill areas. Junior and senior-level students will also be required to enter works in various student shows and competitions as a precursor to the kind of professional involvement and activity expected in the field of Visual Communication. At the end of the senior year, all Vis Com students must pass a senior exit review before graduation. As in other university majors and emphases, students must pass all art courses with a C or higher in order to graduate.

Because of the great diversity in the content of college-level Visual Communication courses, transfer courses that have no equivalency in the common course numbering system will be considered on a case-by-case basis subject to a portfolio review. Reviews for transfer students will generally occur late in the spring semester for students wishing to enter the program during the fall semester and at the end of the fall semester for students wishing to enter the program during the spring semester. For more information on the transfer of Visual Communication courses, contact Ms. Lee Hackett, Director, Visual Communication: Lee Hackett